How to Choose the Right Florist in a Changing Industry

Why studio florists are on the rise, and how to know if one is right for you.

The floral industry is changing—and if you’re planning a wedding or ordering flowers for a special moment, here’s what you should know.

The New Normal: From Shops to Studios

More and more traditional flower shops are closing, while studio-based florists (like me!) are becoming the new normal. A studio florist often works out of a home-based or private design space—no storefront, no walk-ins, just custom floral work by appointment.

And that can be a very good thing.

Working with a studio florist means:

• Flexible, one-on-one service

• Lower overhead (often = better value)

• More time dedicated to your design

• A personal connection with the person behind the flowers

But in a world where anyone can start an Instagram and call themselves a florist, how do you know who’s actually ready for your wedding or event?

Red Flags to Watch Out For:

Before you book, take a moment to do a little digging. These red flags are worth watching for:

• No contract – Professional florists always provide written agreements.

• No photos of past weddings – Ask for a portfolio or gallery of real events.

• Prices that seem too good to be true – Quality florals, supplies, and time cost money.

• Vague answers or slow replies – Communication matters—especially for events.

• No backup plan or team – One person can't handle a big wedding alone (and shouldn’t try).

  
  

  

  
  

  Questions to Ask Your Florist

  Whether they work in a storefront or a studio, ask:

  • How many weddings have you done?

  • Can I see examples of your past work?

  • What’s your process for prepping, delivering, and setting up wedding flowers?

  • Do you work with a team on event days?

  • What happens if something goes wrong?

  You're not being difficult—you're being smart. A great florist will welcome these questions.

  
  
  
  

  It’s Also About Connection

  Florals are emotional. Whether it’s your wedding, an anniversary, or a “just because” bouquet—you deserve to work with someone who gets you.

  You should feel seen, heard, and supported. The right florist will not only understand your vision but help bring it to life in a way that feels effortless and exciting.

   

  Experience Goes Beyond the Blooms

  It’s not just about making pretty arrangements.

  Florists are managing timelines, vendors, flower lifespans, delivery logistics, broken stems, weather drama, and installation mechanics—all while making it look magical.

  That kind of behind-the-scenes experience is priceless… and necessary.

  
  

  Final Thoughts (and a Friendly Reminder)

  I’m so glad more people are discovering a love for flowers—but weddings and events aren’t the place for trial and error.

  Ask the right questions. Look for experience, connection, and professionalism. Your peace of mind is just as important as your Pinterest board.

  And if you’re looking for a florist who brings flowers, calm, and almost 2 decades of experience—I’d love to chat.